Cost Per Install
Acquire high-quality app users at scale. Measure beyond the install to optimize for retention, engagement, and lifetime value.
Measurement Stack
Accurate attribution is the backbone of CPI campaigns. We integrate with MMPs (Mobile Measurement Partners) and build custom event pipelines.
- MMP integration (AppsFlyer, Adjust, Branch, Singular)
- Server-to-server postback configuration for real-time data
- SKAdNetwork and Privacy Sandbox compliance for iOS/Android
Quality Beyond the Install
An install is just the beginning. We track post-install events to measure real user quality and optimize spend accordingly.
- Day-1, Day-7, Day-30 retention cohort tracking
- In-app event funnels: registration, first session, first purchase
- LTV modeling to inform bid caps and publisher selection
Fraud Controls
Mobile install fraud is sophisticated. Our multi-layered approach catches click injection, SDK spoofing, and device farms.
- Click-to-install time (CTIT) analysis for click injection detection
- Device-level anomaly detection for farm identification
- SDK signature verification to prevent spoofing
Creative System
Creatives are the biggest lever in CPI performance. We run systematic creative testing across formats, messages, and visual styles.
- Playable ads, video ads, and interactive end cards
- Creative fatigue monitoring with automated rotation
- Localized creatives by GEO and language for higher CVR
CPI Playbook
Our proven process for launching and scaling CPI campaigns efficiently.
- Phase 1: MMP setup, event mapping, baseline measurement
- Phase 2: Source testing with small budgets across 5-10 publishers
- Phase 3: Scale winners, cut underperformers, iterate creatives
- Phase 4: LTV-based optimization and GEO expansion
Ready to scale your performance campaigns?
Our team aligns on KPIs, budgets, and timelines, then launches your campaign within 24-48 hours. Reach out now.