CPT
Cost Per Transaction
Pay when a specific transaction or trigger event completes. Ideal for fintech, e-commerce, and subscription-based models.
Define the Trigger
A transaction trigger can be anything from a completed purchase to a subscription renewal. The key is precision in definition.
- Payment completions, subscription activations, in-app purchases
- Minimum transaction value thresholds to filter low-quality events
- Multi-step trigger validation (intent signal + transaction confirmation)
Validation and Risk
Transaction fraud can be costly. We validate every trigger against multiple signals to ensure authenticity.
- Payment processor confirmation before payout triggers
- Chargeback and refund monitoring with automatic commission clawback
- Velocity checks to detect anomalous transaction patterns
Pricing Strategy
CPT pricing must balance publisher incentives with advertiser margins. We model pricing around transaction economics.
- Percentage-of-transaction-value models for variable pricing
- Fixed-fee per transaction for predictable unit economics
- Hybrid models with base fee plus performance bonus
Optimization
Transaction campaigns optimize differently from volume campaigns. The focus shifts to transaction value and repeat behavior.
- Average order value (AOV) optimization through audience segmentation
- Repeat transaction rate tracking for LTV-based bidding
- Cart abandonment retargeting to recover high-intent users
LAUNCH IN 24-48 HOURS
Ready to scale your performance campaigns?
Our team aligns on KPIs, budgets, and timelines, then launches your campaign within 24-48 hours. Reach out now.